Perceptions of marketing communications of a live music festival by millennials and centennials.
GIL SAURA Irene, LLOPIS AMOROS Maria Pilar
RETAILERS’ COMMITMENT TO SUSTAINABLE DEVELOPMENT AS PERCEIVED BY CONSUMERS IN ECUADOR
GIL SAURA Irene, RUIZ-MOLINA Eugenia, SáNCHEZ-GONZáLEZ Irene
GREEN PRACTICES AND FOOD WASTE MANAGEMENT IN RESTAURANTS: INFLUENCE IN RESTAURANT BRAND EQUITY
GIL SAURA Irene, MONTESDEOCA-CALDERóN Gabriela, RUIZ-MOLINA Eugenia